PowWow® Wild Berry Coneflower is a compact, herbaceous perennial in the Asteraceae (daisy) family. This cultivar grows 1 to 2 feet tall with showy rosy pink flowers that appear mid-summer and persist well into fall without the need to dead-head. This plant prefers well-drained, moist loam but is adaptable to various soil types. It is drought tolerant once established and can grow in full sun to partial shade. Several pollinators are attracted to the flower, especially butterflies. Leave some of the flower heads on to produce seeds for the birds. This is a popular and long-blooming plant that works well mass planted in a border, in a pollinator, cottage, or rock garden, and even in containers. The flowers can be enjoyed snipped from in a cutting garden fresh or dried and used in arrangments. Insects, Diseases, or Other Plant Problems: Japanese beetles and leaf spot are occasional problems. It is susceptible to aster yellows disease. Excellent resistance to phytophthora. More information on Echinacea purpurea .
Curated pairwise relationships between this plant and others in the library — who feeds
whom, who competes, who confuses the pests. Green reads as a good pairing, red as one to avoid.
No curated interactions recorded for this species yet.
Also noted by NC State
Related species the NC State Plant Toolbox flags for this plant — look-alikes to tell
apart, and plants that play a similar role in a planting. Ones we carry in the library are linked.
Full sun (6 or more hours of direct sunlight a day) | Partial Shade (Direct sunlight only part of the day, 2-6 hours)
Soil texture
Clay; High Organic Matter; Loam (Silt); Sand; Shallow Rocky
Soil pH
Neutral (6.0-8.0)
Soil drainage
Good Drainage | Moist | Occasionally Dry
Available space
12 inches-3 feet
NC region
Coastal; Mountains; Piedmont
Mature size
Height: 1 ft. 4 in. - 1 ft. 8 in. | Width: 1 ft. 0 in. - 2 ft. 2 in.
Growth rate
Rapid
Maintenance
Low
Canopy layer
4 - Herbaceous (1-3 ft)
Form & Appearance
Habit / form
Clumping; Dense; Erect
Texture
Coarse
Leaf color
Green
Leaf type
Simple
Leaf arrangement
Alternate
Leaf shape
Cuneate; Elliptical; Lanceolate; Ovate
Leaf margin
Dentate; Entire; Serrate
Leaf feel
Rough
Leaf size
3-6 inches long, 1-3 inches wide
Hairs present
Yes
Leaf detail
3-6 inch long alternate, simple, dark green, scabrous leaves. The lower leaves are winged petiolate (with stems) and are ovate to broadly lanceolate, tip narrowly acute, broad cuneate base, and margins denticulate to coarsely toothed. The upper cauline (stem) leaves are reduced in size, narrower with a short petiolate to sessile (no stem) and nearly entire margins.
Flower color
Pink; Purple/Lavender
Flower value
Good Cut; Good Dried; Long Bloom Season; Showy
Flower form
Head
Flower shape
Radial
Flower size
3-6 inches
Flower detail
Showy purple pink flowers appear from summer through mid-fall. Reblooms without deadheading throughout the season.
Bloom time
Fall; Summer
Fruit color
Black
Fruit type
Achene
Fruit size
< 1 inch long, < 1 inch wide
Fruit detail
Seeds produced in the center cone are small, dark, 4 sided achenes that are attractive to birds.
Stem color
Green; Purple/Lavender
Stem detail
The light green stems have small purple streaks and scattered white hairs.
Wildlife & Ecology
Native status
Unknown
Wildlife value
Its flowers are attractive to bees, butterflies and other pollinators. Songbirds, especially American goldfinches, eat the seeds. Slightly deer resistant.
Attracts
Bees; Butterflies; Pollinators; Songbirds
Play value
Attractive Flowers; Attracts Pollinators; Easy to Grow; Wildlife Food Source