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Europeana floribunda rose

Rosa (RO-zuh)

Family: Rosaceae Unknown Shrub (3-15 ft)

Europeana is a hybrid floribunda shrub in the rose family (Rosaceae) bred by de Ruiter Innovations in Belgium in 1963. Parentage is Ruth Leuwerik x Rosemary Rose. This compact shrub grows 2-3 feet tall and wide with a bushy form. Plant in full sun in amended well-drained moist garden soil. It has good heat tolerance. Prune in late winter to remove dead, diseased and crossed canes. Blooms on new wood. The 2-3 inch rosette-shaped semi-double blooms typically have between 16 and 30 petals. They bloom in clusters, have a mild fragrance and repeat blooms in flushes through fall. The young foliage starts dark red and turns dark glossy green as the leaves mature. Stems have prickles. All-America Rose Selections winner in 1963 and the Hague Gold Medal in 1962. Use this rose in the border, as a specimen, in the English, cutting and cottage gardens. It can also be grown in a contain for the patio and walkways. Insects, Diseases, and Other Plant Problems: Good resistance to root rot. See pests of roses to the left. Deer will browse roses.

Source: NC State Extension Gardener Plant Toolbox ↗ NC State Extension Gardener Plant Toolbox, 61 attributes.

How it fits the guild

Guild layer 3 - Shrub (3-15 ft) Optimal soil pH Acid (<6.0); Alkaline (>8.0); Neutral (6.0-8.0)
See companions & conflicts ↓

Companions & Conflicts

Curated pairwise relationships between this plant and others in the library — who feeds whom, who competes, who confuses the pests. Green reads as a good pairing, red as one to avoid.

No curated interactions recorded for this species yet.

Also noted by NC State

Related species the NC State Plant Toolbox flags for this plant — look-alikes to tell apart, and plants that play a similar role in a planting. Ones we carry in the library are linked.

Fills a similar niche Rosa Barbra Streisand 'WEKquaneze' Rosa Ketchup & Mustard® 'WEKzazette' Rosa White Licorice™ 'Wekdidusinra'

Full plant profile

Growing Conditions
Plant type
Perennial; Rose; Shrub
Life cycle
Perennial; Woody
USDA zones
5b, 6a, 6b, 7a, 7b, 8a, 8b, 9a, 9b, 10a, 10b, 11a, 11b
Light
Full sun (6 or more hours of direct sunlight a day)
Soil texture
Loam (Silt); Sand
Soil pH
Acid (<6.0); Alkaline (>8.0); Neutral (6.0-8.0)
Soil drainage
Good Drainage | Moist
Available space
12 inches-3 feet; 3 feet-6 feet
NC region
Coastal; Mountains; Piedmont
Mature size
Height: 2 ft. 0 in. - 3 ft. 0 in. | Width: 2 ft. 0 in. - 3 ft. 0 in.
Growth rate
Rapid
Maintenance
High
Canopy layer
3 - Shrub (3-15 ft)
Form & Appearance
Habit / form
Dense; Erect; Rounded
Texture
Coarse
Foliage
Deciduous
Leaf color
Brown/Copper; Green
Leaf type
Compound (Pinnately , Bipinnately, Palmately)
Leaf arrangement
Alternate
Leaf shape
Ovate
Leaf margin
Serrate
Leaf feel
Glossy
Leaf value
Showy
Leaf size
1-3 inches long, 1-3 inches wide
Hairs present
No
Leaf detail
The foliage can range from a bronze/green to a dark green. As fall approaches the leaves will take on a dark yellow to gold color.
Fall color
Gold/Yellow
Flower color
Red/Burgundy
Flower value
Fragrant; Good Cut; Long-lasting
Flower form
Solitary
Flower shape
Crown
Flower size
1-3 inches
Flower detail
2-3 inch across dark red rosette-shaped flowers have 16-30 petals, a mild fragrance and blooms in flushes through fall
Bloom time
Fall; Spring; Summer
Bark color
Dark Brown
Bark detail
The brown bark is smooth.
Stem color
Brown/Copper; Green
Stem detail
Stems have prickles
Wildlife & Ecology
Native status
Unknown
Origin
Belgium
Wildlife value
Bees, butterflies, and hummingbirds are attracted to the flowers.
Attracts
Bees; Butterflies
Play value
Attractive Flowers; Attracts Pollinators; Buffer; Fragrance
Food & Medicine

Uses (ethnobotany)

Used in the landscape.

Landscape Use
Landscape location
Container; Patio; Small Space; Walkways
Landscape theme
Butterfly Garden; Cottage Garden; Cutting Garden; English Garden
Design feature
Accent; Border; Foundation Planting; Specimen
Garden tags
#deciduous shrub #hummingbird friendly #rabbit browsing plant #rose #cutting garden #deciduous #dried arrangements #butterfly friendly #butterfly garden #repeat flowering #fragrant flowers #heat tolerant #long bloom time #compact #pollinator garden #bee friendly #shrub rose
Problems & Resistance
Insect problems
Pests of Rose
Other problems
White-Tailed Deer
Problems
Spines/Thorns
Resistant to
Heat
Propagation
Grafting; Stem Cutting

Planted at Hunnicutt

Nobody’s planted this one yet.